The internet is a competitive environment so your online business startup has to catch and keep the attention of your prospective customers. There is not a magic secret that successful online business entrepreneurs know that enables them to build a sustainable business. They just follow a simple set of rules. Here are 5 features that your online business startup needs so that your prospective customers will love it and be more willing to buy from it.1. You Provide Something Of Value For Free.The internet is the number one place where people go to get information. And a lot of information is free. But just because it is free, it does not mean that it is valuable. It is challenging for a new online business startup to establish itself as an authority in its marketplace. That it why it is important to provide your audience with information that is not only provided for free, but it is actually useful and beneficial. This standard will directly reflect on the quality of products, services and information that you are selling.2. You Always Provide Value.The better the value you provide when starting your own online business, the more people will come to trust and like you and see you as an authority within your niche. Quality content on your website helps to establish you as an authority in your industry. You will also find that people will start to trust you more and will share your website content with others, which all helps towards your search engine rankings.3. Your Business Has Personality.The internet is a competitive and, in some cases, an impersonal business environment. Although you might not be meeting all of your customers face to face, you can add your personality to your website. The best websites on the internet all have an individual feel that make them get noticed. People view these personalities unconsciously and either they like or don’t like them. What will appeal to your target audience? For instance, is your website friendly or serious, chatty or factual?4. You’re Not Always Trying to Sell Something.When you start an online business the temptation is to sell as much as you can as quickly as you can. However, this style of business does not create long term results. You need to build trust and respect from your potential customers and they need to see you a genuine person rather than a hard sell sales-person. Share videos or posts you think may be useful, even if they are not yours and you will be seen as the ‘go to’ person for information and facts about your niche. As your prospects start to trust your opinions and like your messages, they will be more likely to buy from you.5. You Have The Right Products For Your Audience.There is a well known saying in business: “If you try to sell to everybody, you’ll sell to nobody”. This is so true when you start an online business. Due to the sheer scale of the internet, you need to be completely clear on who your target customer is. You need to understand their likes and dislikes, their problems and their fears so that you provide products and services that suit them. If you try and sell the latest product on the market to your customer base because it’s a high margin item and it’s vaguely connected to your business, your customers will think that they are in the wrong place and will find another business that caters more to their needs and wants.