Many real estate investors have come to me with the same concern… they know they need to take their investing to the next level so they can obtain that bigger cash flow they’ve been thinking and dreaming of… but they don’t have a clear plan on just how to do it.If you have you been thinking about taking your investing to the next level, this article is for you.Getting your real estate investing to that next level means venturing into new and possibly unfamiliar territory… But, in order to reap those rewards… it’s got to be done. Many investors stick with the same types of deals they did when they first started investing. There is nothing wrong with that… Unless you are looking for that something bigger.The following is a list of 6 tips to help you take your real estate investing to the next level…Tip #1: Go After Bigger FishThink back to why you first got into real estate investing. I started investing because I wanted to make some serious cash, and I was tired of struggling financially. I started like many investors do-dealing in single-family properties. Then I decided I wanted a better cash flow and I wanted it fast. I went after bigger fish.Commercial property investment deals offer some of the greatest cash flow and returns for your investment dollar. The number of units, and the size of the properties can bring the largest returns for the amount of time and money you invest in any deal.Tip #2: Continually Educate YourselfTo get to the next level in your real estate career, you must continually educate yourself. Education and information enables you to find solutions to any challenges that may come up as you’re doing deals. Education also helps to eliminate unnecessary risk. Unfortunately, many investors believe that their lack of knowledge prevents them from doing the tougher types of deals, like large multi-unit residential or commercial properties. It doesn’t take much to get yourself informed and educated. Read books; attend seminars; talk to experts; and never hesitate to ask questions.Tip #3: Get a MentorA good mentor helps you gain practical experience much quicker and more easily then going it alone. Books and courses are important. But a mentor helps you navigate deals, and overcome any challenges you face along the way. Mentors can serve as your safety net for when you head into that real estate investing territory you are unfamiliar with. If you are serious about taking your real estate investing to the next level, a mentor is necessary. A mentor will get there quicker and with much less risk than going it alone.Tip #4: Utilize a Team of ExpertsThere are many people who shun the idea of new investors taking on the risk of large, complicated projects like large apartment houses or commercial real estate investments. They are right. Very large investments are not for very inexperienced or novice investors. So why not let the experts be your experts. Your team of experts works to eliminate the risk associated with your inexperience and lack of knowledge. You can get to the next level in your real estate investment career when you put together a team of people with the expertise you lack, people who already know how to navigate their way through a big and very profitable deal.Tip #5: Develop Marketing SkillsMarketing is necessary for any business. In fact, businesses lacking a marketing system fail. In order to successfully take your real estate investing business to the next level, you must develop your marketing skills and put them into action. A very good way to start marketing your real estate business is by using direct mail. Then, when you begin to receive responses to your direct mail efforts, get yourself networking at places like local investment clubs as well as with bankers and lenders. This is an easy way to get started-take one marketing strategy, learn and hon it. Then start working other forms of marketing (networking, for example).Your business will get to the next level only when you start learning about and utilizing successful marketing strategies.Tip #6: Have a Can-Do AttitudeAttitude makes all the difference… especially in real estate. A person who thinks s/he can’t do a deal because it’s bigger than he or she is used to, cannot and will not get his or her business to the next level. The wrong attitude can doom you before you even try. Conversely, a person who is hungry enough for success will attain it simply because he or she doesn’t given up.No matter where you are with your investing, these tips can help you take your real estate investing (and cash flow!) the next level. Multi-unit residential and/or commercial real estate can definitely be the right vehicle(s) to provide some of the greatest cash flow in the industry.When you combine education, expert assistance, marketing, and the right attitude, you have the makings for conquering bigger investments successfully, and therefore achieving bigger and better cash flow deals. Your next step is to take action.
The internet is a competitive environment so your online business startup has to catch and keep the attention of your prospective customers. There is not a magic secret that successful online business entrepreneurs know that enables them to build a sustainable business. They just follow a simple set of rules. Here are 5 features that your online business startup needs so that your prospective customers will love it and be more willing to buy from it.1. You Provide Something Of Value For Free.The internet is the number one place where people go to get information. And a lot of information is free. But just because it is free, it does not mean that it is valuable. It is challenging for a new online business startup to establish itself as an authority in its marketplace. That it why it is important to provide your audience with information that is not only provided for free, but it is actually useful and beneficial. This standard will directly reflect on the quality of products, services and information that you are selling.2. You Always Provide Value.The better the value you provide when starting your own online business, the more people will come to trust and like you and see you as an authority within your niche. Quality content on your website helps to establish you as an authority in your industry. You will also find that people will start to trust you more and will share your website content with others, which all helps towards your search engine rankings.3. Your Business Has Personality.The internet is a competitive and, in some cases, an impersonal business environment. Although you might not be meeting all of your customers face to face, you can add your personality to your website. The best websites on the internet all have an individual feel that make them get noticed. People view these personalities unconsciously and either they like or don’t like them. What will appeal to your target audience? For instance, is your website friendly or serious, chatty or factual?4. You’re Not Always Trying to Sell Something.When you start an online business the temptation is to sell as much as you can as quickly as you can. However, this style of business does not create long term results. You need to build trust and respect from your potential customers and they need to see you a genuine person rather than a hard sell sales-person. Share videos or posts you think may be useful, even if they are not yours and you will be seen as the ‘go to’ person for information and facts about your niche. As your prospects start to trust your opinions and like your messages, they will be more likely to buy from you.5. You Have The Right Products For Your Audience.There is a well known saying in business: “If you try to sell to everybody, you’ll sell to nobody”. This is so true when you start an online business. Due to the sheer scale of the internet, you need to be completely clear on who your target customer is. You need to understand their likes and dislikes, their problems and their fears so that you provide products and services that suit them. If you try and sell the latest product on the market to your customer base because it’s a high margin item and it’s vaguely connected to your business, your customers will think that they are in the wrong place and will find another business that caters more to their needs and wants.
According to a recent joint report put together by Advertising.com and the Search Engine Marketing Professional Organization, most Web marketers are not optimizing their Internet marketing strategies in a way that adheres to the latest industry developments. And some of the most glaring aspects of online marketing currently being overlooked are the current opportunities for targeted marketing.Targeted marketing is a method where online businesses and marketing strategists can make a more efficient use of their resources by going after specific subsets of the population. Instead of broadcasting a marketing message to everyone, targeted marketing uses the latest effective Internet marketing strategies to make sure your message reaches the people who will be most receptive to it.As the world of online marketing develops, it’s become easier for companies to implement Internet marketing strategies that can target the certain potential customers based on a range of characteristics. Want to go after males between the ages of 18 and 35? Only want to reach females living in the Southwest USA? With targeted Web marketing strategies, it’s easier than ever to get messages to the people you really want to reach.But as we hinted, most businesses with online strategies are not using the range of targeted marketing options available to them. It seems as if one of the chief obstacles for pursuing a targeted marketing plan is a fundamental misunderstanding of the nature of targeted marketing and targeted ads. According to the aforementioned survey, only 30 percent of online marketers were using targeted display ads. And only 18 percent were using geo targeted ads as a part of their Internet marketing strategies. Despite that, many experts predict that targeted online marketing will see a lot of growth over the next year.In truth, there are many different types of targeted marketing. That’s one reason why it can be so effective. A business can decide to use just one of the many targeted Internet marketing strategies, or all of them. It all depends on what methods they will work best for them. Here are the five most important targeted Internet marketing strategies.Geographic Targeting: Thanks to the rise of smart phones and other mobile devices, geographic targeting is currently one of the most widely-discussed Internet marketing strategies. Internet-equipped smart phones give marketers the chance to reach consumers where they need a product. Stores can let shoppers know about sales and discounts while those shoppers walk though a mall. Restaurants can aim to have their PPC ad appear when someone searches for a place to eat within a certain zip code.Contextual Targeting: This is what most people think of when they think of targeted marketing online. Contextual targeting is based on search engine results and specific Website content. With targeted marketing a company that fashions running shoes can have ads appear on Websites that are related to running.Demographic Targeting: The rise in popularity of social media and social networks has made demographic targeting one of the most crucial Internet marketing strategies. Demographic Internet marketing strategies let marketers tailor their ads and their message to reach a particular group of people, based on things like income, age or gender.Time Targeting: While few Internet marketing specialists are concerned with time targeting right now, this aspect of targeted marketing should become a more important part of winning Internet marketing strategies. When used in conjunction with things like real time search, time targeting transfers a message to a consumer at just the right time. A good example of a company that has creatively used time targeted marketing is Starbucks, who have used things like upcoming weather conditions to offer customers specials on certain products.Behavioral Targeting: By collecting information like web-browsing behavior, like pages visited and Web searches made, behavioral targeting can help deliver specifically-targeted messages to customers who are most likely to be interested. With advanced web analytics, Website owners can hone their Internet marketing strategies to target online consumers with a range of different browsing and buying methods.Right now, behavioral targeting is one of the most effective ways of increasing conversion rates, although that could change as time targeting and geo-targeting Internet marketing strategies become more refined and more popular.Another joint study by the digital marketing group Econsultancy and online ad distribution service, The Rubicon Project has found that online businesses that have used targeted Internet strategies have experienced positive results. And further projections show that companies that are taking full advantage of the range of Internet marketing strategies will be primed in the upcoming year to increase their online presence over companies that haven’t implemented targeted marketing.